Corporate Philosophy
Contribute to society through creativity and challenge ourselves to enrich our food culture.
Message from the President
For Obaneya, a brand is about building trust by committing to improving quality. We believe this cannot be achieved overnight, but rather, it must be cultivated over time. This is proof that the Obaneya brand has earned the trust of our customers.
We consider the pursuit of food safety, security, and deliciousness to be an eternal theme of Obaneya. We will continue to fulfill our mission of enriching people's dietary lives.
We ask for your continued support as we strive to be a company that contributes to society and to people's lives alongside you.
Obanyaya Co., Ltd.
President and CEO
Yujiro Nozawa
Obaneya's Commitment
① We will contribute to society with creativity and challenge ourselves to enrich our food culture.
For Obaneya, a brand is about building trust by committing to improving quality. We believe that these things cannot be achieved overnight but must be cultivated over time.
The Obaneya brand has earned the trust of our customers, which is proof of this.
②Based in Oyama, Tochigi Prefecture, we aim to become a comprehensive food company dedicated to domestic ingredients.
We specialize in pickled burdock root but also venture into prepared foods and innovative product categories. While cherishing traditional flavors, we provide safe, reliable, and delicious products.
Our mission is to share our passion for food with Japan and the world. We will continue creating products cherished by everyone while never forgetting to challenge ourselves and grow.
③Obaneya delivers safe, simple, and delicious flavors.
１） Ingredients
Obaneya's pickle-making begins in the fields.
To bring out the unique flavor of each vegetable, we are meticulous from the very start of cultivating our ingredients. Naturally, we use domestically grown produce, and whenever possible, we source locally. You may occasionally spot Obaneya's president or employees working in the fields—this stems from our desire to collaborate with local producers and deliver delicious pickles.
２）Safety
Safety is part of what makes it delicious.
We take pride in delivering peace of mind to your daily meals. We are confident in our commitment to safety, achieved through rigorous efforts: growing vegetables using only natural soil and water without harmful chemical fertilizers, carefully selecting seasonings, maintaining strict factory hygiene, and preventing foreign object contamination. Safety is part of what makes it delicious.
３）Taste
Customers often tell us, “Obaneya's pickles taste like the vegetables themselves.” We meticulously select the soy sauce and salt that define the flavor, carefully timing each step of the process. Above all, it is the heart and love our employees pour into each product that creates the distinctive taste of Obaneya.
The abundant underground water of Oyama City aids fermentation, and the purity of this water imparts a unique flavor to Obaneya's pickles. Our meticulous production methods, designed to maximize the natural taste of the ingredients, combined with our unique, proprietary techniques, create a flavor that is distinctly Obaneya. It's a special product where you can taste the difference with just one bite.
４）Various Certificates
We also place great importance on delivering peace of mind and satisfaction to our customers through our products. To that end, we strive for thorough product safety and quality control, and have obtained various certifications. We have established a system to deliver our products with confidence to customers both domestically and internationally.
- JAS Certified Factory
- United States of America: FDA Registered
- JFS-B Standard: Certified and Operated
５）Achievements
- Ministry of Economy, Trade and Industry, Small and Medium Enterprise Agency, 2023 "300 Thriving Small and Medium Enterprises and Small Businesses"
- December 2023: Tochigi Local Produce Dream Awards, "Encouragement Prize"
- June 2024: Jeweled Pickles Omotenashi Selection 2024 Gold Prize Winner
概要
| Company Name | Obaneya Co., Ltd. |
| Location | 1747-1 Kamitoriya, Oyama City, Tochigi Prefecture |
| TEL | 0285-28-6878 ／ 0285-28-6879 |
| FAX | 0285-28-6908 |
| Representative Director | Yujiro Nozawa |
| Established | February 1987 |
| Capital | ¥10 million |
| Certifications Obtained | JAS-certified designated factory Tochigi HACCP-certified factory U.S. FDA certification (No. 19516563004) JFS-B standard certification |
沿革
| February 4, 1987 | Commenced pickle sales business in Oyama City, Tochigi Prefecture |
| November 1995 | Capital increased to 10 million yen |
| April 1999 | Changed business type to pickle manufacturing |
| February 2000 | Certified as a Tochigi Prefecture Management Innovation Plan approved business operator |
| March 2001 | Pickle factory completed in Kamitoriya, Oya City, Tochigi Prefecture |
| March 2002 | First exhibition at FOODEX JAPAN 2002 |
| December 2004 | Obtained product registration for “Obaneya's Oedo Burdock” |
| May 2005 | Completed second phase factory expansion construction |
| June 2005 | “Omori River Burdock” certified as Oya City's “Oya Brand” |
| December 2005 | “Omoigawa Burdock” certified as a recommended tourist souvenir by Tochigi Prefecture |
| December 2005 | Licensed for prepared food manufacturing |
| April 2006 | Opened “Shunsai Kobo” at Omiya City Roadside Station “Omoigawa” |
| June 2006 | Exhibited at Food Taipei International Food Fair |
| July 2006 | Acquired JAS (Japan Agricultural Standards) certification |
| October 2007 | Commenced operations at Thought River Factory begins operations |
| December 2007 | Exhibited at the 4th China (Shanghai) International Food Expo |
| January 2008 | Exhibited at the Tochigi Products Fair in Hong Kong |
| June 2008 | Certified as a promising business by the Japan External Trade Organization (JETRO) |
| November 2009 | Exhibited at FHC CHINA 2009 (Shanghai New International Expo Center) as part of the Ministry of Agriculture and Forestry's Overseas Market Development Project |
| November 2009 | Exhibited at JETRO (JETRO) FOOD WEEK 2009 (Seoul, South Korea) |
| January 2010 | Participated in Tochigi Prefecture Business Meeting in Hong Kong 2010 |
| March 2010 | Exhibited at FOODEX JAPAN 2010 (9th consecutive exhibition) |
| April 2010 | ANA (All Nippon Airways) First Class and Business Class began serving soy sauce-marinated burdock root and pickled onions |
| March 2011 | FOODEX JAPAN 2011 Exhibition (10th consecutive exhibition) |
| January 2012 | Obtained Tochigi HACCP Certification |
| March 2012 | Exhibited at FOODEX JAPAN 2012 (11th consecutive exhibition) |
| March 2013 | Exhibited at FOODEX JAPAN 2013 (12th consecutive exhibition) |
| June 2013 | Exhibited at FOOD TAIPEI (23rd Taipei International Food Fair) |
| January 2014 | Exhibited at Winter Fancy Food Show 2014 (held in the USA) |
| January 2014 | Awarded for “Oedo Taste Tour” at the 10th Charmful Japanese Souvenir Contest Organizer: Furusato Matsuri Tokyo Executive Committee (Fuji Television Network, Inc., Cultural Broadcasting Inc., Tokyo Dome) Supported by: Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism |
| March 2014 | FOODEX JAPAN 2014 Exhibition (13th consecutive exhibition) |
| April 2014 | Exhibited at FOOD&HOTEL ASIA 2014 (held in Singapore) |
| August 2014 | Exhibited at the Japan Pavilion, Food Expo 2014 (Hong Kong) |
| December 2014 | Completed U.S. FDA (U.S. Food and Drug Administration) Factory Certification Registration |
| March 2015 | FOODEX JAPAN 2015 Exhibition (14th Consecutive Exhibition) |
| July 2015 | U.S. FDA Low-Acid Facility Certification Registration (FCE/SID) obtained (renewed as required) |
| January 2016 | Exhibited at WINTER FANCY FOOD SHOW (U.S.) |
| March 2016 | Exhibited at FOODEX JAPAN 2016 (15th consecutive exhibition) |
| March 2016 | “Young Harvested Village Burdock Root” certified as a TOKYO & AROUND TOKYO brand at the Local Product Certification Meeting hosted by the Kanto Transport Bureau, Ministry of Land, Infrastructure, Transport and Tourism |
| March 2017 | Exhibited at FOODEX JAPAN 2017 (16th consecutive exhibition) |
| March 2018 | Exhibited at FOODEX JAPAN 2018 (17th consecutive exhibition) |
| May 2019 | Completion of new construction and renovation work at Omigawa Factory |
| January 2023 | Exhibited at the Winter Fancy Food Show in Las Vegas, USA |
| March 2023 | 22nd consecutive appearance at FOODEX JAPAN |
| December 2023 | Reiwa 5 (2023) Tochigi Local Produce Dream Grand Prize - Encouragement Award “Nira Nekko” |
| January 2024 | Selected for the Ministry of Economy, Trade and Industry/Small and Medium Enterprise Agency's 2023 “300 Thriving SMEs and Small Businesses” program |
| June 2024 | Won Gold Prize for Jeweled Pickles at “OMOTENASHI SELECTION 2024” |
| August 2024 | Acquired certification for the “JFS-B Standard” operated by the Japan Food Safety Management Association (JFSM) |
| August 2025 | “Nira Nekko” adopted as in-flight meal for ANA (All Nippon Airways) international business class |
SDGs Initiatives
Obaneya Co., Ltd., as a company involved in the food industry, will actively engage with the Sustainable Development Goals (SDGs) and strive to contribute to their achievement.
We endorse the Sustainable Development Goals (SDGs) proposed by the United Nations and will contribute to the realization of a sustainable society through proactive initiatives.
SDGsへの重点的な取り込み内容
- Environmental Conservation Initiatives
- Social and Community Contribution Initiatives
- Employee Training Initiatives
- Creating a Comfortable Work Environment
- Promoting Employee Health and Work-Style Reform
- Safety, Security, and Quality Improvement Initiatives
- Food Loss Reduction Initiatives
Obaneya's Initiatives
Environment
We conduct environmentally conscious business activities, such as thorough waste management, to contribute to the realization of a sustainable society.
<Specific Initiatives>
- Reducing defective products through manufacturing process reviews
- Cutting product waste through rigorous inventory management
- Reducing food loss by optimizing food expiration dates
- Implementing greening activities on company premises
Human Rights and Labor
We will advance work-style reforms by achieving shorter working hours and other improvements through enhancing the skills of each individual employee.
<Specific Initiatives>
- Establishing systems to support employee learning and skill development
- Enhancing initiatives for maintaining employee health
- Strengthening mental health counseling services
- Promoting employees to managerial and executive positions regardless of gender
Products and Services
We strive to enhance the quality and safety of our products and services, pursuing customer satisfaction.
<Specific Initiatives>
- Establishing policies and objectives regarding product safety
- Developing safety assurance systems and procedures for manufacturing processes
- Obtaining HACCP food safety certification
- Identifying risks associated with our products
Social and Community Contribution
By recognizing corporate social responsibility and striving to serve and give back to local communities, we contribute to realizing a society that connects to the future.
<Specific Initiatives>
- Increasing the usage rate of locally sourced materials
- Supporting the expansion of sales channels for local products
- Promoting local production for local consumption
- Hosting workplace tours and work experience programs
SDGs-Compliant Product “Nira Neko”
Our company is committed to contributing to the realization of a sustainable society and advances product development based on the principles of the SDGs.
As part of this commitment, “Nira Nekko” was created as an SDGs-compliant product that prioritizes consideration for the environment and local communities.
We will continue to walk alongside our communities, contributing to society through the provision of safe, secure, and sustainable food.
